Most Popular Articles
BIA/Kelsey: SMB’s Local Media Spend to Exceed $50 Billion in 2015
CHANTILLY, VA. – In a preview of its U.S. Local Media Forecast 2015, BIA/Kelsey estimates spending on local media by small to medium-sized businesses (SMBs) will reach $50.4 billion in 2015, representing 35.8 percent of total local media spending.
SMBs will allocate $37.7 billion of their local media spend to traditional media and $12.4 billion to digital. This spending on local media is on par with that of national brands, which will spend $50.5 billion on local media in 2015, representing 35.9 percent of total local media spending. An additional $39.8 billion in local media spending will come from local brands that are not SMBs.
As indicated, each of these local advertiser segments will increase their local media spend by double-digit percentages over the course of the forecast period.
BIA/Kelsey will issue its 2015 forecast on day one of its “Leading in Local: SMB Digital Marketing” conference, slated for Sept. 22-24, in New Orleans. The firm has moved the timing of its annual forecast from the spring to the fall to align with its clients’ strategic planning season.
The 2015 forecast, which will be delivered to clients of BIA/Kelsey’s advisory services later this month, includes breakouts for mobile, social, interactive/online and video. A “Full Edition” of the forecast will also be published.
Acceptable Use Policy blog comments powered by Disqus
[an error occurred while processing this directive]
Today in Radio History
The history of radio broadcasting extends beyond the work of a few famous inventors.
Read each issue online in our Digital Edition Format in your Web browser.
EAS Information More on EAS
The feed provides feeds for all US states and territories.
Need a calendar for your computer desktop? Use one of ours.
Information from manufacturers and associations about industry news, products, technology and business announcements.
Cumulus builds a new campus in Nashville to house its NASH family of brands
Browse Back Issues[an error occurred while processing this directive]
Also in the October Issue
- Trends in Technology: Alternate Transmitter Sites
- Tell City Waiver Denied
- 2014 Radio magazine Salary Survey
- Field Report: Steinberg UR44
- Repurposing Older Equipment