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BIA/Kelsey Revises Radio Revenue Estimates for 2011 and 2012
Chantilly, VA - Nov 29, 2011 - With economic concerns affecting advertising spending across all local media, radio has experienced only a marginal increase in over-the-air revenues in 2011, ending the year with projected revenues of $14.1 billion, a 1.2 percent increase over 2010. The industry realized increases in digital/online revenues and will end the year at $479 million, a 15 percent increase over 2010. In the fourth edition of BIA/Kelsey's quarterly "Investing In Radio Market Report," the company also reports the number of transactions was down slightly, 0.2 percent, but the value of these station sales increased noticeably.
Looking ahead to 2015, the report forecasts radio revenues to grow a moderate 3.5 percent in 2012, due to the election year and the continued growth of the online/digital segment. Radio's online/digital revenues will grow to $479 million in 2011, up from $405 million in 2010. The five-year outlook indicates radio's online/digital revenues will reach $758 million by 2015, representing a 13.4 percent compound annual growth rate (CAGR).
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