BIA: Retail Ad Spending in Local Markets to Exceed $26.8B in 2013
Chantilly, VA - Sep 12, 2012 - According to BIA/Kelsey's Media Ad View reports, retail spending on local advertising will exceed $26.8 billion nationwide in 2013, $4.2 billion of which will be spent on online media. Rounding out the top five business categories spending on local advertising across the country in 2013 are automotive, general services, restaurants and financial/insurance.
The report breaks down its forecast of retail ad spending by media for 2013 as follows:
The report breaks down its forecast of retail ad spending by media for 2016 as follows:
It's interesting to note that radio, TV, cable and online show an increase in predicted ad spending, while all other defined media are forecast to decrease.
A complete list of the media and business categories tracked by Media Ad View is available online at www.biakelsey.com/mav/report_categories.asp.
Acceptable Use Policy blog comments powered by Disqus
[an error occurred while processing this directive]
Today in Radio History
The history of radio broadcasting extends beyond the work of a few famous inventors.
Read each issue online in our Digital Edition Format in your Web browser.
EAS Information More on EAS
The feed provides feeds for all US states and territories.
Need a calendar for your computer desktop? Use one of ours.
Information from manufacturers and associations about industry news, products, technology and business announcements.
After 57 years in the same building, CKUA was ready for a move. But it hasn't forgotten its history.
Browse Back Issues[an error occurred while processing this directive]
Also in the June Issue
- The Radio magazine Pick Hits of the 2013 NAB Show
- The Settlement/Amendment Process for FM Translators
- Side by Side: Headphones
- Field Report: iZotope Insight
- Field Report: Rode iXY
- Better Coaxial Cable Runs
- 20 Years of Radio magazine: July 1994