Chantilly, VA - May 27, 2010 - BIA/Kelsey has slightly raised its outlook for the radio industry in 2010. Based on first-quarter results from a number of radio ownership groups and other market insight, BIA/Kelsey now expects total radio industry revenues to hit $14.21 billion, an increase of 3.7 percent over 2009. The higher forecast, which appears in the second edition of BIA/Kelsey's quarterly Investing In Radio Market Report, also reflects radio's continued success in incorporating digital and mobile plans into its overall strategy.

BIA/Kelsey updated five-year forecast for the radio industry. (Click image to enlarge.)

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Radio's position in the overall local marketplace is also significant when compared with the revenues of other local media including direct mail, newspapers, television and Yellow Pages. According to BIA/Kelsey's Media Ad View reports, over-the-air radio ranks fourth in 2009 U.S. local media revenues, with 10.5 percent of the $130.2 billion total. Media Ad View provides research, trending and analysis across 12 media categories.