Most Popular Articles
BIA/Kelsey Adjusts 2010 Radio Industry Revenues Forecast
Chantilly, VA - May 27, 2010 - BIA/Kelsey has slightly raised its outlook for the radio industry in 2010. Based on first-quarter results from a number of radio ownership groups and other market insight, BIA/Kelsey now expects total radio industry revenues to hit $14.21 billion, an increase of 3.7 percent over 2009. The higher forecast, which appears in the second edition of BIA/Kelsey's quarterly Investing In Radio Market Report, also reflects radio's continued success in incorporating digital and mobile plans into its overall strategy.
Radio's position in the overall local marketplace is also significant when compared with the revenues of other local media including direct mail, newspapers, television and Yellow Pages. According to BIA/Kelsey's Media Ad View reports, over-the-air radio ranks fourth in 2009 U.S. local media revenues, with 10.5 percent of the $130.2 billion total. Media Ad View provides research, trending and analysis across 12 media categories.
$130.2 Billion Total
|E-mail, Reputation and Presence Management||0.3%|
Acceptable Use Policy blog comments powered by Disqus
[an error occurred while processing this directive]
Today in Radio History
The history of radio broadcasting extends beyond the work of a few famous inventors.
Read each issue online in our Digital Edition Format in your Web browser.
EAS Information More on EAS
The feed provides feeds for all US states and territories.
Need a calendar for your computer desktop? Use one of ours.
Information from manufacturers and associations about industry news, products, technology and business announcements.
When building its new broadcast production vehicle, MRN applied lessons learned from the past.
Browse Back Issues[an error occurred while processing this directive]
Also in the April Issue
- Update on Transmitters
- On-air Missteps to Avoid
- Tower Lease Renegotiation
- New Products
- Applied Technology: Streaming with the MPEG HE-AAC Audio Codec
- Side by Side: Studio Furniture
- Practical Use: Circulators and Isolators