BIA/Kelsey Revises Radio Industry Revenue Estimate for 2010


        Radio on FacebookJoin us on Facebook

Chantilly, VA - Nov 30, 2010 - On the heels of strong political battles nationwide, increased automotive advertising and an improving economy, the radio industry has experienced a better year than expected and will end 2010 with over-the-air revenues of $14 billion, a 5 percent increase over 2009, according to BIA/Kelsey. In the fourth edition of BIA/Kelsey's quarterly Investing In Radio Market Report, the company also cites more than 13 markets that will have 9 percent or greater revenue increases this year, including five top markets: Boston, Philadelphia, Denver, Miami and Tampa.

"The radio industry has proven it remains an important component of the advertising mix by reaching local audiences in all demographic ranges," said Mark Fratrik, Ph.D., vice president, BIA/Kelsey. "We might be a long way from pre-recession over-the-air revenue numbers, but broadcasters are supplementing those revenues by taking steps to change the landscape by attracting advertisers through online and mobile and also by extending their signals to attract new listeners."

The following chart represents BIA/Kelsey's updated five-year forecast for radio.

Radio station over-the-air revenues 2004 - 2014




Acceptable Use Policy
blog comments powered by Disqus

[an error occurred while processing this directive]

Today in Radio History

Milestones From Radio's Past

The history of radio broadcasting extends beyond the work of a few famous inventors.

Digital Edition

Each Issue as a Digital Edition

Read each issue online in our Digital Edition Format in your Web browser.

EAS Information More on EAS

NWS XML/Atom Feed for CAP Messages

The feed provides feeds for all US states and territories.

Wallpaper Calendar

Radio 2014 Calendar Wallpaper

Need a calendar for your computer desktop? Use one of ours.

The Wire

A virtual press conference

Information from manufacturers and associations about industry news, products, technology and business announcements.

Join Us Facebook Twitter YouTube LinkedIn
Radio magazine cover

Current Issue

Powered by NASH: Cumulus Delivers Country From Nashville

Cumulus builds a new campus in Nashville to house its NASH family of brands

Browse Back Issues

[an error occurred while processing this directive]