BBC, DRUK Sponsor Long-term Ad Campaign for DAB


        Radio on FacebookJoin us on Facebook

London - Dec 3, 2011 - The first airing of a new advertising campaign to promote DAB started today. The US$15 million campaign, developed by Digital Radio UK and the BBC, with agency Y&R/RKCR, is the start of a two-year drive to increase digital listening. The campaign will run on BBC TV and radio stations, commercial radio groups, newspapers The Guardian and Observer, Bauer magazines and online.

The radio spots that started Dec. 3, 2011, will be followed by the first of two TV flights Dec. 6. The campaign uses the tagline, "If you love radio, let it live" voiced by "Life on Mars" actor John Simm.

The first press ad launches on Dec. 10. The creative focuses on how digital radio brings radio to life for listeners by providing additional stations, ease of tuning, track and artist listing and availability across all digital platforms.

The Let it Live campaign will be sustained through 2012 with three major phases of activity in spring, summer (focusing on the Olympics, the Euros and festivals) and Christmas.




Acceptable Use Policy
blog comments powered by Disqus

[an error occurred while processing this directive]

Today in Radio History

Milestones From Radio's Past

The history of radio broadcasting extends beyond the work of a few famous inventors.

EAS Information More on EAS

NWS XML/Atom Feed for CAP Messages

The feed provides feeds for all US states and territories.

Wallpaper Calendar

Radio 2014 Calendar Wallpaper

Need a calendar for your computer desktop? Use one of ours.

The Wire

A virtual press conference

Information from manufacturers and associations about industry news, products, technology and business announcements.

Join Us Facebook Twitter YouTube LinkedIn
Radio magazine cover

Current Issue

“Free Beer” and “Hot Wings” in the Morning

Townsquare Media's WGRD builds a new studio for their syndicated morning show including video

Browse Back Issues

[an error occurred while processing this directive]