Zurich, Switzerland - Jul 16, 2012 - Barixhas appointed Frank Frederiksen as vice president, product marketing and strategy. Frederiksen will help Barix define its vertical market strategy as the company grows its business and expands its product range.

Frederiksen has held a variety of senior management positions in program and technology management, which has given him broad experience and insight on how to develop and market products. Among other positions, he has served as strategic marketing and innovation manager for Philips, and product and technology manager for ST-Ericsson.