McLean, VA - Mar 8, 2010 - Sylvia Strobel, 2010 chair of the national board of directors of American Women in Radio and Television (AWRT) and the Foundation of AWRT, announced at the organization's annual business meeting on March 6, 2010, that AWRT will now be known as the Alliance for Women in Media. The name change was approved by an overwhelming majority vote of the membership earlier this year.

The organization's leadership began discussing a name change nearly two years ago as a part of its multi-year strategic planning process. A 12-month roll out of the new name and logo is planned for the national organization and its local chapters.

The new name, Alliance for Women in Media was selected to reflect the changes in the industry and marketplace and resonate with the makeup of the organization's membership.

Founded in 1951, the Alliance for Women in Media promotes progress and advancement for all women in media through education, advocacy and outreach.