Arbitron Responds to Nielsen/Cumulus Ratings Plan


        Radio on FacebookJoin us on Facebook

New York - Nov 18, 2008 - Following the announcement that Cumulus has reached an agreement for Nielsen to provide radio ratings services in 50 markets, Arbitron released a statement:

"Once a year measurement is a step backward," said Steve Morris, president, chairman and chief executive officer, Arbitron. "Advertisers have told us that radio markets need more than a once-a-year survey in order for stations to maintain accountability and recapture revenue from out-of-home, Internet and online media."

Arbitron also listed its efforts to improve its ratings services, including adding cell-phone-only households to the survey sample, enhancing 18-34 participation by redirecting cash incentives from older to young respondents, and accelerating the development and deployment of electronic and online alternatives to the paper-and-pencil diary for all markets.



Acceptable Use Policy
blog comments powered by Disqus

[an error occurred while processing this directive]

Today in Radio History

Milestones From Radio's Past

The history of radio broadcasting extends beyond the work of a few famous inventors.

EAS Information More on EAS

NWS XML/Atom Feed for CAP Messages

The feed provides feeds for all US states and territories.

Wallpaper Calendar

Radio 2014 Calendar Wallpaper

Need a calendar for your computer desktop? Use one of ours.

The Wire

A virtual press conference

Information from manufacturers and associations about industry news, products, technology and business announcements.

Join Us Facebook Twitter YouTube LinkedIn
Radio magazine cover

Current Issue

Northern Community Radio Expands: An Engineer's Perspective

When Northern Community Radio set out to build a new community radio station in rural northern Minnesota 38 years ago, naysayers said that it would be broadcasting “only to a bunch of gophers

Browse Back Issues

[an error occurred while processing this directive]