Arbitron Radio Diary Goes Electronic in Winter 2007
New York - Oct 31, 2006 - Arbitron's Winter 2007 survey for participants in diary-based markets will include the option for survey participants to use an Internet-based, electronic diary in place of the standard paper-and-pencil survey tool. Based on its tests of the electronic diary, Arbitron expects that at least one out of every 20 survey participants will choose the Internet-based option over the standard paper-and-pencil design. Those who do are more likely to be younger.
In the Arbitron tests, the largest demographic group of E-diary keepers was between the age of 25 and 34 while the largest demographic group of paper diary keepers is between the age of 45 and 54. Also, E-diary keepers are more likely to work full-time. Arbitron’s test also show that there is no significant difference in the number of quarter hours of listening or the number of stations entered into the E-diary vs. the paper diary.
Acceptable Use Policy blog comments powered by Disqus
[an error occurred while processing this directive]
Today in Radio History
The history of radio broadcasting extends beyond the work of a few famous inventors.
EAS Information More on EAS
The feed provides feeds for all US states and territories.
Need a calendar for your computer desktop? Use one of ours.
Information from manufacturers and associations about industry news, products, technology and business announcements.
This high-visibility and high-traffic area got the full acoustic treatment.
Browse Back Issues[an error occurred while processing this directive]
Also in the May Issue
- Remote Access and Site Connectivity: Wireless
- Standards of FM Allocation and Interference
- Side by Side: Mic Processors
- Field Report: Deva Broadcast DB4004
- Field Report: APT WorldCast Systems Horizon NextGen
- New Products
- 20 Years of Radio magazine: May 1994