Most Popular Articles
Arbitron Touts PPM Demographic Sample Quality
New York - Dec 31, 2008 - Arbitron released a summary of sample quality metrics for the December 2008 Portable People Meter (PPM) survey report. On average, across 14 PPM currency markets for the December 2008 survey reports that released Dec. 31 PPM panels:
On average, in the eight PPM markets that qualify for Spanish-language weighting, the PPM panels exceed the Hispanic Spanish-Dominant sample targets by 38 percent; and exceed the English-Dominant sample targets by 9 percent.
Among the persons age 18-34 demographic, the average performance across the 14 markets is 93 percent of the sample target. By race/ethnicity, black persons age 18-34 averaged 92 percent of target and Hispanic persons age 18-34 averaged 101 percent of target.
In-tab rate for persons 6+ across the 14 PPM-currency markets for the December 2008 PPM survey reports averaged 79 percent, which is 4 percentage points higher than the benchmark of 75 percent.
Details of the report are posted at the Arbitron website.
Given the pressure that Arbitron is receiving from minority groups, this data shows well for the survey company, although it is unlikely that this will appease the minority groups in their arguments.
Acceptable Use Policy blog comments powered by Disqus
[an error occurred while processing this directive]
Today in Radio History
The history of radio broadcasting extends beyond the work of a few famous inventors.
EAS Information More on EAS
The feed provides feeds for all US states and territories.
Need a calendar for your computer desktop? Use one of ours.
Information from manufacturers and associations about industry news, products, technology and business announcements.
Browse Back Issues[an error occurred while processing this directive]
Also in the November Issue
- Trends in Technology: HD Radio Transmission Update
- Franken FM Stations
- Wi-Fi on Wheels: The Connected Car
- Field Report: Yamaha MG10XU
- Transmitter Site Cleanup