New York - Feb 19, 2008 - Arbitron has appointed Taymoor Arshi as its new senior vice president and chief technology officer. Dr. Arshi replaces Ron Kolessar who will retire this summer after 42 years with Arbitron and its predecessor companies. Arshi will report to Owen Charlebois, president, technology, research and development and will be based out of the Arbitron Research and Technology Center in Columbia, MD.

Over the past 20 years, Arshi has held various roles in the engineering and operations departments at Intel, most recently as general manager, Manageability and Platform Software Division. During his tenure, he secured several patents for computer-based video conferencing and led many of the company's product development labs worldwide.

Arshi received a master's degree in computer science from the University of Southern California in Los Angeles and a doctorate in computer science from Oregon State University in Corvallis, OR.