Arbitron Adds Four New Markets to Spring 2007 Survey

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Columbia, MD - Dec 11, 2006 - Arbitron has added four new radio markets to the Spring 2007 survey. The markets are Aspen, CO; Grand Island-Kearney, NE; Hot Springs, AR, and Twin Falls (Sun Valley), ID. These Spring 2007 markets join Kalispell-Flathead Valley, MT, and Las Cruces, NM, which were first measured with the Fall 2006 survey.

In Spring 1996, Arbitron surveyed 262 syndicated radio markets. In Spring 2007, Arbitron will measure 301 markets.

Market NameFirst SurveyPersons 12+ PopulationEstimated Market Rank
Aspen, COSpring 2007 55,800#301
Grand Island-Kearney, NESpring 2007111,300#264
Hot Springs, ARSpring 200782,600#290
Twin Falls (Sun Valley), IDSpring 2007142,700#234
Kalispell-Flathead Valley, MT Fall 2006115,500#262
Las Cruces, NMFall 2006159,200#227

The new markets are scheduled to be measured twice each year; in the fall and spring.

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