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Arbitron Acquires Technology of Integrated Media Measurement
Columbia, MD - Jun 21, 2010 - Arbitron has acquired the technology portfolio, patents and trade name from Integrated Media Measurement, Inc. (IMMI), now known as Audience Measurement Technologies, Inc. The IMMI technologies acquired by Arbitron include IMMI's cellular phone-based technology, which is designed to capture consumer cross-platform media usage.
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