Aranet: Radio News Usage Increases While Newspaper/TV News Use Drops
Hopkins, MN - Sep 24, 2009 - According to a new study from Opinion Research Corporation, Americans are increasingly turning to online and radio sources for news and information, while relying less on daily newspapers and television. In the second year of a media use and credibility survey conducted by Opinion Research Corporation and sponsored by Aranet, daily newspaper usage dropped 4.1 percent and television usage dropped 3.6 percent, while radio usage increased 2.9 percent and online usage increased 1.9 percent. Credibility ratings for nearly all types of media rose slightly from a year ago.
The national study of 1,000 adults measured the percentage of news and information Americans receive from various media sources each month. Consumers reported getting 31 percent of their news and information from television, and 19.4 percent from both radio and daily newspapers.
The media use rankings of the survey, conducted by phone Sept. 10-13, 2009, were:
The survey also measured media use among specific demographic groups. A trend to watch is the increased use of online sources for news and information among the college educated, Hispanics and people making more than $100,000 per year, compared to the general population. And, of course, the younger the respondent, the more likely they are to rely on online sources.
The Aranet survey gauged which media sources Americans view as the most credible sources of news and information. With the exception of television, which dropped one-tenth of a rating point, all media types stayed steady or increased slightly in credibility from a year ago. Survey respondents assigned credibility scores ranging from one for "not at all credible" to 10 for "extremely credible" to seven types of media:
Other survey findings included:
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