Most Popular Articles
Ando Media Completes Targeted Audience Survey for Clear Channel Radio
Quincy, MA - Jun 8, 2009 -In partnership with Clear Channel Radio, Ando Media has completed a comprehensive radio listener survey. Advertisers will be able to use the survey data to engage customers more precisely. This capability, coined the Demographic Lab, enables stations and advertisers to know exactly who is listening online and engage these very specific audiences with targeted advertisements. The goal is for listeners to enjoy more intelligent and relevant ads based on their responses to the survey.
The Demographic Lab, a joint development between the organizations, launched nationally across all 750 stations in Clear Channel markets. Listeners participated by clicking the Listen Live button and were given the opportunity at the player level to opt into the survey. More than 50 percent of listeners asked to contribute opted into the survey. Participating stations could then log into their Ando Webcast Metrics console and access the Demographics Lab for a real-time snapshot of key demographic information for their station.
Acceptable Use Policy blog comments powered by Disqus
[an error occurred while processing this directive]
Today in Radio History
The history of radio broadcasting extends beyond the work of a few famous inventors.
Read each issue online in our Digital Edition Format in your Web browser.
EAS Information More on EAS
The feed provides feeds for all US states and territories.
Need a calendar for your computer desktop? Use one of ours.
Information from manufacturers and associations about industry news, products, technology and business announcements.
Minneapolis Public Schools upgrades their aging equipment with new Audio over IP technology
Browse Back Issues[an error occurred while processing this directive]
Also in the August Issue
- Trends in Technology: Work Smarter not Harder
- FCC Tees Up Some Late-Summer Business
- What’s “Next” for Radio?
- Field Report: JBL LSR308
- Tech Tips: How To Be in Two Places at Once