RAJAR: Analog Listening Share in UK Is Lowest Ever

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LONDON—According to the very latest RAJAR listening data for the UK, the analog radio listening share is now at its lowest ever, accounting for 56.6 percent of all listening hours, down from 58.6 percent in Q2 2013.

Digital listening remains flat year over year at 36.8 percent, but ‘unaccounted-for’ listening has increased from 4.6 percent to 6.6 percent. Over half of the population (51.4 percent of the UK or 27.5 million people) now listens to digital radio platforms each week. Some of the other germane findings:

• DAB remains the most popular platform for digital listening, with 237 million hours, up 1 percent year over year. DAB listening growth has been driven by the increase of DAB listening in-car.

• Online/apps listening hours are up 2 percent year over year and radio listening on digital TVs declined by 10 percent, coinciding with changes to electronic program guide (EPG) layouts.

• Ownership of DAB digital radios continues to grow with 48.5 percent of the population (26 million adults) now having access to a DAB digital radio, up 7 percent year over year.

• In-car listening accounts for 22 percent of listening hours, and a record 11.7 percent of in-car hours are now listened to on digital, up 12 percent year over year.

• 6.7 million people now listen to digital radio in their car each week, an increase of 490,000 people year over year.

The last point coincides with Q2 2014 figures from CAP/SMMT which show that 55 percent of new cars now have digital radio as standard and that 1.2 million cars in the last year have been fitted with DAB digital radio. Digital Radio UK estimates that now around 9 percent of cars now have digital radio.

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