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AllState Reps, Leo Burnett to Headline Radio Show Ad Lunch
WASHINGTON— Representatives from Allstate Insurance Company and Leo Burnett will participate in a Q&A at the 2014 Radio Show Advertiser Luncheon, sponsored by Katz Radio Group. The event will be held September 10 at the Indiana Convention Center.
RAB President and CEO Erica Farber will moderate a discussion with Amanda Polito, director, and Jamie Liszka, senior manager at Allstate and Christopher Warmanen, executive creative director at Leo Burnett, Allstate¹s creative agency partner.
Allstate, a publicly held personal lines insurer, has a longstanding partnership with the radio industry through various content integrations and creative radio campaigns.
As Director, Integrated Marketing Communications, Polito oversees the planning, creative development and execution of all local, regional and catastrophe response advertising for Allstate. In addition, she oversees several agent marketing programs including the co-op advertising and direct mail programs. She joined the Integrated Marketing Communications department at Allstate in October 2002.
Prior to joining Allstate, Amanda worked in communications for both the cable industry and for another insurance company. Amanda received her Bachelor¹s degree in Public Relations from Illinois State University.
As Senior Manager, Integrated Marketing Communications, Liszka leads the execution of local and regional advertising for the 14 regions in Allstate’s East and West Territories and for Allstate Canada. In addition, Liszka has been instrumental in expanding Allstate’s Hometown Insurer campaign in Chicagoland as well as expanding the insurer’s local ad agent integrations. Liszka joined Allstate in September of 2010.
Christopher Warmanen’s is an SVP Creative Director on the Allstate account where he leads local and LGBT-targeted marketing efforts. He has won several awards for his work on Allstate campaigns.
In 2011, Leo Burnett and Allstate won the first Radio Mercury Award for best integrated radio campaign. In addition, the teams have won several Gold and Silver Addys for Allstate local radio campaigns, most recently winning a Silver Addy for the Six Corners of Radio Campaign.
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