2012 Radio Mercury Awards Winners Announced


        Radio on FacebookJoin us on Facebook

New York, NY - Oct 3, 2012 - Winners for the 2012 Radio Mercury Awards were announced at the 21st annual awards reception as part of the 2012 Advertising Week Conference in New York. This year's Best of Show Award was awarded to JWT San Juan for its campaign, "The Most Popular Song" for client Banco Popular de Puerto Rico by JWT San Juan/Medianet, marking the first time a Spanish Language spot and/or campaign has won Best of Show.

Radio Mercury logo

This year's Marketer of the Year Award was presented to Martine Reardon, chief marketing officer, Macy's on behalf of radio by Greg Glenday, president, Connections, Clear Channel Media + Entertainment. This award was presented to Macy's for its partnership with radio and understanding the value of the medium and taking advantage of all that it has to offer by utilizing radio across multiple channels, from local connections to national outreach via broadcast, digital, social media, live events, personality and artist integration.

Below is a list of the winners. Listen to the works at www.radiomercuryawards.com.

$50,000 Grand Prize Best of Show
The Most Popular Song
Banco Popular de Puerto Rico
JWT San Juan/Medianet

$5,000 Prize Agency/Production Winner
Too Old
Citibank
Publicis New York

$2,500 Prize Agency/Production Winner
Cock Fight
HBO/Eastbound and Down
BBDO New York

$10,000 Integrated Radio Campaign Winner
The Most Popular Song
Banco Popular de Puerto Rico
JWT San Juan/Medianet

$5,000 Public Service/Awareness Winner
Husband
Mujeres Latinas en Accion
Lapiz

$5,000 Radio Campaign Winner
The Most Interesting Man
Heineken USA - Dos Equis
Havas Worldwide New York

$5,000 Radio Innovation Prize
Open Happiness Rollercoaster Record
The Coca-Cola Company
Fitzgerald+Co

$5,000 Radio Station Produced Winner
Shifty Eyes
Oak Park Natural Pet & Fish
WGN - Tribune

$5,000 Spanish Language Winner
Clear Words
P&G/Clearblue
Lapiz

$2,500 Student Produced Winner
The Vow
National Coalition Against Domestic Violence
The Creative Circus

The Radio Mercury Awards were established in 1992 to encourage and reward the development of effective and creative radio commercials. The annual Radio Mercury Awards competition draws entries from advertising agencies, production houses, radio stations, and educational institutions across the country. Approximately 17,000 commercials have competed for more than $3 million in prizes. The Radio Creative Fund (RCF), a non-profit corporation funded by the radio industry, governs the Radio Mercury Awards. The Radio Advertising Bureau produces the Radio Mercury Awards.




Acceptable Use Policy
blog comments powered by Disqus

[an error occurred while processing this directive]

Today in Radio History

Milestones From Radio's Past

The history of radio broadcasting extends beyond the work of a few famous inventors.

Digital Edition

Each Issue as a Digital Edition

Read each issue online in our Digital Edition Format in your Web browser.

EAS Information More on EAS

NWS XML/Atom Feed for CAP Messages

The feed provides feeds for all US states and territories.

Wallpaper Calendar

Radio 2014 Calendar Wallpaper

Need a calendar for your computer desktop? Use one of ours.

The Wire

A virtual press conference

Information from manufacturers and associations about industry news, products, technology and business announcements.

Join Us Facebook Twitter YouTube LinkedIn
Radio magazine cover

Current Issue

Northern Community Radio Expands: An Engineer's Perspective

When Northern Community Radio set out to build a new community radio station in rural northern Minnesota 38 years ago, naysayers said that it would be broadcasting “only to a bunch of gophers

Browse Back Issues

[an error occurred while processing this directive]