2012 NAB Show Addresses Great Content Shift


        Radio on FacebookJoin us on Facebook

Washington - Jan 10, 2010 - The 2012 NAB Show will focus on the theme "The Great Content Shift: Defining Your Evolution," addressing how new paradigms in consumption are changing the way broadcasters create, manage, deliver and monetize content. These changes are forcing industries, businesses and individuals to reevaluate expectations, technologies and strategies for the future.

During the two-part general session titled "Making Sense of the Great Content Shift" on April 18, Marina Gorbis, executive director of the Institute for the Future, will discuss the shifts that are affecting the modern digital world as people demand content anytime, anywhere. Gorbis will outline the top five trends that will shape the future of the broadcast and telecommunications industries on both an organizational and individual level. Attendees will then be invited to engage with Gorbis directly in a Q&A session live via social media.

The Institute for the Future (IFTF) is an independent, non-profit research company that examines topics such as work and daily life, technology and society, health and health care, and global business trends. As executive director, Gorbis has worked with hundreds of organizations in the business, education, government and philanthropy sectors on projects to improve innovation capacity, develop strategies, and design new products and services. Gorbis led IFTF's Technology Horizons Program, focusing on interaction between technology and social organizations.

Before joining IFTF in 2006, Gorbis created the Global Innovation Forum, a project comparing innovation strategies in different regions. She also founded Global Ethnographic Network (GEN), a multi-year ethnographic research program aimed at understanding daily lives of people in Brazil, Russia, India, China, and Silicon Valley.




Acceptable Use Policy
blog comments powered by Disqus

[an error occurred while processing this directive]

Today in Radio History

Milestones From Radio's Past

The history of radio broadcasting extends beyond the work of a few famous inventors.

Digital Edition

Each Issue as a Digital Edition

Read each issue online in our Digital Edition Format in your Web browser.

EAS Information More on EAS

NWS XML/Atom Feed for CAP Messages

The feed provides feeds for all US states and territories.

Wallpaper Calendar

Radio 2014 Calendar Wallpaper

Need a calendar for your computer desktop? Use one of ours.

The Wire

A virtual press conference

Information from manufacturers and associations about industry news, products, technology and business announcements.

Join Us Facebook Twitter YouTube LinkedIn
Radio magazine cover

Current Issue

“Free Beer” and “Hot Wings” in the Morning

Townsquare Media's WGRD builds a new studio for their syndicated morning show including video

Browse Back Issues

[an error occurred while processing this directive]