2009 Radio Revenue Soft, But Future is Bright


        Radio on FacebookJoin us on Facebook

New York - Nov 20, 2009 - The Radio Advertising Bureau (RAB) released its 3Q2009 radio revenue report. While the report carries an optimistic view of radio revenue, the data shows that 2009 on-air advertising revenue was down 19 percent compared to the same time in 2008. Revenue from non-on-air radio ads (not counting online) was down 9 percent. Radio online revenue had a good year, however. It's up 14 percent compared to 2008.

Despite the numbers, the revenue trend show that income is on track to achieve parity with previous years. The RAB says that consumer confidence is slowly improving, which provides encouraging signs of an economic recovery.

The same report shows that 2010 advertising spending will exceed 2008 figures, and it will steadily grow through 2013.




Acceptable Use Policy
blog comments powered by Disqus

[an error occurred while processing this directive]

Today in Radio History

Milestones From Radio's Past

The history of radio broadcasting extends beyond the work of a few famous inventors.

EAS Information More on EAS

NWS XML/Atom Feed for CAP Messages

The feed provides feeds for all US states and territories.

Wallpaper Calendar

Radio 2014 Calendar Wallpaper

Need a calendar for your computer desktop? Use one of ours.

The Wire

A virtual press conference

Information from manufacturers and associations about industry news, products, technology and business announcements.

Join Us Facebook Twitter YouTube LinkedIn
Radio magazine cover

Current Issue

88Nine Radio Milwaukee

A New Home Brings Community Together

Browse Back Issues

[an error occurred while processing this directive]