Sellmeyer and Davis to Receive 2009 NAB Engineering Achievement Awards


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Sterling Davis

Davis began his broadcasting career as an audio engineer for the ABC network and was then with KTTV in Los Angeles, California for five years. Following three years as operations manager for the Vidtronics Company, he returned to Metrotape (KTTV) as chief engineer responsible for operational and production responsibilities for six network sitcoms per week.

In early 1978 he became vice president, operations, for one of the original post-production houses in Hollywood -- the Vidtronics Company division of Technicolor. Later in 1978 he joined Telemation Productions in Seattle, where as chief engineer he designed and rebuilt their facility. In 1982 he joined Cox Broadcasting's VU in Oakland as director of operations, managing all aspects of engineering and production including ENG, editing, and traffic. He also began producing and was the executive producer for the MDA and Easter Seal Telethons, Giants' Baseball, and the Chinese New Year’s Parade. Promoted in 1998 to vice president of engineering for Cox Broadcasting in Atlanta, he assumed responsibility for 15 television and 80 radio stations.

Along with the daily responsibilities of overseeing engineering for Cox, he holds the leadership role of key decision maker in advancing the group towards file-based newsgathering as well as automated news production. He also is responsible for shepherding Cox's transition to digital for both television and radio stations.

Another leadership role for Davis has been in the advancement of broadcast engineering standards and technologies vital to the evolution of the broadcasting industry. Since its formation in April 2007, he has chaired the technical activities group of the Open Mobile Video Coalition (OMVC), and is also currently the chair of MSTV's Engineering Committee. For three years, he chaired the ATSC Planning Committee, studying the next stages in the evolution of DTV.

Davis is an elected member of the ATSC board of directors and participates in several technical committees, most notably the ATSC Specialist Group on Mobile/handheld DTV (TSG-S4). He has been active in the in-band/on-channel (IBOC) digital radio standardization efforts of the National Radio Systems Committee (NRSC). He is also a member of the IEEE, SMPTE, AES, the RTNDA and the SBE.



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