NAB Survey: Convention Attendees in Buying Mood

        Radio on FacebookJoin us on Facebook

Washington, DC - Apr 16, 2009 - A survey conducted by the National Association of Broadcasters shows that nearly 80 percent of NAB Show pre-registered conference and exhibition attendees plan to buy products or services exhibited on the convention floor. In line with that, 79 percent of survey respondents said they plan to purchase products or services on-site or within 12 months of the show.

Past NAB Show research has shown that exhibitors generate more than $50 billion in sales as a direct result of the show each year.

More survey findings:

  • 93 percent: Respondents who play a role in purchasing products and services showcased on the show floor, while 41 percent have final purchase authority.
  • 88 percent: Respondents say that the show is "very or somewhat important" to their purchasing plans this year.
  • 42 percent: Respondents who rated "see new products and developments" and "comparing products for future purchase" as two of the main reasons for coming to the NAB Show and added that it was more important this year, given the current economic climate.
  • 34 percent: Respondents who will not attend any other convention this year.

    The pre-show Internet survey was conducted April 1-8 and was sent by NAB to a random sample of more than 3,000 pre-registered conference and exhibition attendees.

  • Acceptable Use Policy
    blog comments powered by Disqus

    [an error occurred while processing this directive]

    Today in Radio History

    Milestones From Radio's Past

    The history of radio broadcasting extends beyond the work of a few famous inventors.

    EAS Information More on EAS

    NWS XML/Atom Feed for CAP Messages

    The feed provides feeds for all US states and territories.

    Wallpaper Calendar

    Radio 2014 Calendar Wallpaper

    Need a calendar for your computer desktop? Use one of ours.

    The Wire

    A virtual press conference

    Information from manufacturers and associations about industry news, products, technology and business announcements.

    Join Us Facebook Twitter YouTube LinkedIn
    Radio magazine cover

    Current Issue

    National Public Radio

    Building For The Future

    Browse Back Issues

    [an error occurred while processing this directive]