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Gordon Smith Keynote at the 2013 NAB Show
And we must also continue to examine our own architecture and whether we have the tools necessary to move our business forward, to provide new revenue streams, and to lay the groundwork for future growth.
The possibilities are limitless, but we must first make sure that our technology allows us the flexibility to develop new tools, perhaps even micro targeted advertising, to compete in a field crowded with competitors who are doing these things.
It is my opinion that television broadcasting should seriously consider the challenges and opportunities of moving to a new standard, allowing stations the flexibility they need to better serve their viewers, compete in a mobile world, and find new revenue streams.
NAB will continue to take a leadership role in examining the best ways to expand the value of broadcasting to emerging platforms.
Let's now talk about radio.
Recent events have proven that radio is an indispensable lifeline to every local community.
We were reminded of this when Hurricane Sandy struck the Eastern seaboard last October.
It was also a reminder that built-in radio in mobile phones is an effective way to inform people of pending danger.
Up and down the Eastern seaboard, we heard stories of cell networks and broadband connections being down for days, even weeks.
But radio was always on… always there for its listeners.
My former Senate colleague, Senator Frank Lautenberg of New Jersey, said of broadcasters' response during Hurricane Sandy, "Local radio, especially, was a lifeline for those without power, and I applaud everyone who worked around the clock to make sure that residents received timely and accurate information."
This technology provides many benefits to consumers, broadcasters and manufacturers alike.
Future radios in smartphones will combine over-the-air and online content for a rich, "hybrid radio" experience that provides interactive enhancements, along with potential new revenue opportunities.
NAB Labs – our innovation team – has been working on this technology along with many radio broadcasters.
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Also in the November Issue
- Trends in Technology: HD Radio Transmission Update
- Franken FM Stations
- Wi-Fi on Wheels: The Connected Car
- Field Report: Yamaha MG10XU
- Transmitter Site Cleanup