Washington, DC - Jan 27, 2009 - Malcolm Gladwell, author of The Tipping Point, Blink and Outliers, will present a morning keynote discussion with NAB President and CEO David K. Rehr at the 2009 NAB Show on April 22. Gladwell, who was named one of Time magazine's Most Influential People in 2005, will also engage in an interactive dialog with the audience during the discussion entitled A Conversation With Malcolm Gladwell.

Gladwell interprets new ideas in the social sciences and making them understandable, practical and valuable to business and general audiences alike. He is the author of three New York Times bestsellers, and one of the leading social scientists in the world. Gladwell is a staff writer for The New Yorker magazine and has been nominated for a National Magazine Award.

Gladwell's first book The Tipping Point, has been a Business Week bestseller since it was published in February 2000 and it has embedded the term in our everyday vocabulary.