Washington - Nov 17, 2011 - The 2012 NAB Show will debut the StartUp Loft, which will feature a select group of new and emerging companies in media, technology and entertainment. Located in the South Hall Lobby of the Las Vegas Convention Center, the StartUp Loft will include companies that did not have a commercially available product or service prior to Jan. 1, 2011.

The NAB Show created the StartUp Loft as a special attraction to provide startup companies a one-time opportunity to showcase their products and services to convention attendees. Convention organizers are accepting submissions from startups through Dec. 16, 2011, and will select the finalists for the StartUp Loft by Jan. 20, 2012. To be considered, companies can submit an application at www.nabshow.com/startup.