San Francisco - Aug 14, 2012 - The Mastered for iTunes initiative will be the subject of a special event planned for the 133rd AES Convention, scheduled for Oct. 26-29, 2012, at San Francisco's Moscone Center.

Mastering Apple's Mastered for iTunes Initiative - the Science, the Procedures and the Results
Moderator: Bob Ludwig, president, Gateway Mastering
Panelists: Eric Boulanger and others
Some mastering and recording engineers have misunderstood the iTunes distribution process. Additionally, a surprising amount of misguided press about what it does and does not do has been generated. Considering Apple's market share, every mastering engineer should understand this vital new procedure. The Apple Mastered for iTunes initiative is based on solid science and can yield AAC encoding so close to the 44kHz/24-bit PCM masters that many have failed an A-B-X listening test. A Q&A will follow the discussion.