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Liquid Compass Launches New Ad Sales Division
Denver - Sep 20, 2006 - Liquid Compass launched its Ad Sales Division today. This newest offering for Liquid Compass clients aggregates unsold streaming ad inventory and matches it with national advertisers seeking local radio ad placements.
Liquid Compass assists stations by selling the station's unsold streaming advertising inventory and packages it with other clients' inventory for sale to national advertisers. The Ad Sales Division of Liquid Compass handles the sales process, all spot scheduling, tracking and follow-up reporting, which includes total impressions, total time spent listening, average listenership and other pertinent data.
Podcast Archives
Radio Currents Podcast, Jul 2
Genachowski and McDowell are confirmed for the FCC by the Senate, Obama nominates Baker and Clyburn for FCC posts, Alexis Glick will keynote the NAB Radio Show Luncheon, the National Radio Hall of Fame puts 16 nominees on the 2009 roster, and the HD Radio Alliance launches the summer ad campaign.
Radio Currents Podcast, Jun 25
Spectrarep, Ibiquity Digital and Sage Alerting Systems partnet to develop emergency alert services using HD Radio, Broadcast Genachowski and McDowellpass round one of Senate reviews for the FCC, the NAB seeks entries for the next HD Radio Multicast Award, Ed Christian will receive the NAB National Radio Award, the the National Radio Hall of Fame honors three, and Arbitron adds TV to the PPM.
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Talkback, the Radio magazine blog, is your chance to post and comment on technical issues in radio.
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Projects in Progress tracks facility installation projects from start to finish. Follow the progress of the WUVT-FM transmitter site upgrade.
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Milestones From Radio's Past
The history of radio broadcasting extends beyond the work of a few famous inventors.
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Critical Aspects of Tower Site Safety
Learn the steps you can take to ensure a safe working environment at a tower site.
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2009 NAB Show review: The Pick Hits, new products, technology spotlight and photos.
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