Most Popular Articles
Jacobs Media jacapps Mobile Game Apps
These unique games are station branded, and offer multiple opportunities for sponsor messages and engagement. A new game will be released quarterly, enabling stations to plan ahead for promotion and sales. Last fall, jacapps produced a game app for Greater Media's WCSX/Detroit to coincide with deer hunting season. The app was downloaded more than 50,000 times in less than five weeks and, with a sponsor who hadn't advertised on radio before on board, posted a 3x ROI. Marketed as four-game packages and targeting key demographics and formats, station sales staffs will be provided a predictable schedule for optimal marketing. The games are often seasonal in nature and certain packages, like the sports and casino games, offer excellent opportunities for unique sponsorship tie-ins that are independent of CPP and CPM constraints.
Do you have experience with this product? Share your comments below.
Acceptable Use Policy blog comments powered by Disqus
[an error occurred while processing this directive]
Today in Radio History
The history of radio broadcasting extends beyond the work of a few famous inventors.
Read each issue online in our Digital Edition Format in your Web browser.
EAS Information More on EAS
The feed provides feeds for all US states and territories.
Need a calendar for your computer desktop? Use one of ours.
Information from manufacturers and associations about industry news, products, technology and business announcements.
Townsquare Media's WGRD builds a new studio for their syndicated morning show including video
Browse Back Issues[an error occurred while processing this directive]
Also in the September Issue
- Trends in Technology: Electronic News Gathering for Radio
- Tower Rules Update
- AM NRSC Measurements
- Field Report: FLIR ONE
- Small Remote Controls