Marketron Mobile Scratch & Win
Mobile Scratch & Win is a fully customizable SMS game that allows clients to target new and existing customers with fun and engaging "instant win" opportunities. Unlike traditional loyalty programs, the new approach will engage customers with a meaningful experience right on their mobile phones. The scratcher can be used for ticket giveaways and other daily promotions currently offered online, on air and on mobile. Advertisers can also encourage mobile and email opt-ins by sending mobile offers as well as awards to drive frequency. In addition, Mobile Scratch & Win is expected to extend social media reach by enabling participants to share mobile offers with their friends via Twitter and Facebook, generating organic word-of-mouth attention.
Do you have experience with this product? Share your comments below.
Acceptable Use Policy blog comments powered by Disqus
[an error occurred while processing this directive]
Today in Radio History
The history of radio broadcasting extends beyond the work of a few famous inventors.
Read each issue online in our Digital Edition Format in your Web browser.
EAS Information More on EAS
The feed provides feeds for all US states and territories.
Need a calendar for your computer desktop? Use one of ours.
Information from manufacturers and associations about industry news, products, technology and business announcements.
A cutting-edge radio and TV broadcast media center brings hope and entertainment to a sixth pediatric hospital.
Browse Back Issues[an error occurred while processing this directive]
Also in the December Issue
- IP Audio Begins Interoperability Journey
- New Tower Construction Update Mainly for the Birds
- The FCC has been busy since the government shutdown in October 2013.
- Applied Technology: HD Voice
- Field Report: iZotope RX3 Advanced
- Side by Side: Portable Recorders
- New Life for Legacy Equipment
- Do You Remember? Gifts of Holidays Past