Radio magazine: 2010 Online Ad Specs
Online Advertising Specs for Penton Media
All materials are due three days prior to the mailing date of the newsletter.
Send all materials and/or any technical specifications questions to:
Terra Maples
New Media Client Services
terra.maples@penton.com
913-967-1805
913-514-6555 fax
Website
Image Dimensions:
Image size: 728 w x 90 h
Image size: 336 w x 280 h
Image size: 180 w x 150 h
E-Newsletters
Image Dimensions and Text Specs:
Image size: 468 w x 60 h
Text: 35 words
Image size: 180 w x 150 h
Text: 35 words
Text: 60 characters
Image size: 120 w x 600 h
Text: 35 words
File Types Accepted:
JPEG, GIF, animated GIF, Flash, 3rd part tags (if you have a special format you would like to use, please feel free to ask)
Note: we will repeat your ad until we receive replacement materials. It is also the advertiser's responsibility to maintain the linking url for the duration of the ad.
Max File Sizes and Looping:
728 x 90 - 38KB
468 x 60 - 50KB
336 x 280 - 38KB
180 x 150 - 38KB
120 x 600 - 50KB
Suggested Max Frames = 4
Special Flash Notes:
If you are using flash, your clickTag scripts must be set up exactly (case-sensitive) as follows:
on (release) {
// if(_level0.clickTag.substr(0,5) == "http:"){
getURL(_level0.clickTag, "_blank");
// }
}
Additionally, please submit non-rich media files (i.e., JPEG, GIF, or animated GIF) to use as backups for those users who do not have flash-enabled browsers.
For more information about setting up flash scripts, go to http://www.genelu.com/content/view/98/1
3rd Party Ad Serving:
Penton Media will accept most 3rd Party Ad tags. 3rd Party Ad tags for enewsletters must be standard IMG SRC and HREF tags only. All 3PAS must be accompanied by anti-caching documentation.
Banner positions and graphics specified may not be available for all positions in all newsletters. Please verify the allowed materials for each contracted newsletter with your sales executive.
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© 2010 Penton Media Inc.
- Current Monthly Promotion March 2010
- 2010 Interactive Media Kit
- 2010 Editorial Calendar
- 2010 Advertising Rates
- 2010 Mechanical Specs and Policies
- 2010 Online Ad Specs
- List Rental
- Article Reprints
- Digital Resource Center/ad Specs

- Associate Publisher
- Steven Bell
913-967-7221
steven.bell@penton.com - International Sales Manager
- Richard Woolley
+44 1295 278 407
richardwoolley@btclick.com - Classified
- Julie Dahlstrom
312-840-8436
julie.dahlstrom@penton.com
Check out our sister publications from Penton Media’s Entertainment Technology Group:
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