Radio magazine: 2009 Online Ad Specs


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Online Advertising Specs for Penton Media

All materials are due three days prior to the mailing date of the newsletter.

Send all materials and/or any technical specifications questions to:

Jesse West
New Media Client Services
jesse.west@penton.com
970-613-4993
913-514-7070 fax

Website

Image Dimensions:

  • Top Banner
    Image size: 728 w x 90 h

  • Large Boom Box
    Image size: 336 w x 280 h

  • Small Boom Box
    Image size: 180 w x 150 h

    E-Newsletters

    Image Dimensions and Text Specs:

  • Top Banner
    Image size: 468 w x 60 h
    Text: 35 words

  • Text Ad with image
    Image size: 180 w x 150 h
    Text: 35 words

  • Sponsored Links
    Text: 60 characters

  • Tower
    Image size: 120 w x 600 h
    Text: 35 words

    File Types Accepted:

    JPEG, GIF, animated GIF, Flash, 3rd part tags (if you have a special format you would like to use, please feel free to ask)

    Note: we will repeat your ad until we receive replacement materials. It is also the advertiser's responsibility to maintain the linking url for the duration of the ad.

    Max File Sizes and Looping:

    728 x 90 - 38KB
    468 x 60 - 50KB
    336 x 280 - 38KB
    180 x 150 - 38KB
    120 x 600 - 50KB
    Suggested Max Frames = 4

    Special Flash Notes:

    If you are using flash, your clickTag scripts must be set up exactly (case-sensitive) as follows:

    on (release) {
    // if(_level0.clickTag.substr(0,5) == "http:"){
    getURL(_level0.clickTag, "_blank");
    // }
    }

    Additionally, please submit non-rich media files (i.e., JPEG, GIF, or animated GIF) to use as backups for those users who do not have flash-enabled browsers.

    For more information about setting up flash scripts, go to http://www.genelu.com/content/view/98/1

    3rd Party Ad Serving:

    Penton Media will accept most 3rd Party Ad tags. 3rd Party Ad tags for enewsletters must be standard IMG SRC and HREF tags only. All 3PAS must be accompanied by anti-caching documentation.

    Banner positions and graphics specified may not be available for all positions in all newsletters. Please verify the allowed materials for each contracted newsletter with your sales executive.


  • media kit
    Market/audience
    In Print
    Online
    Buyer's Guide
    Live Events
    Contacts
    Media Kit Information Sales Contacts
    Associate Publisher
    Steven Bell
    913-967-7221
    steven.bell@penton.com

    International Sales Manager
    Richard Woolley
    +44 1295 278 407
    richardwoolley@btclick.com

    Classified
    Julie Dahlstrom
    312-840-8436
    julie.dahlstrom@penton.com

    Links

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