Radio magazine: 2009 Online Ad Specs
Online Advertising Specs for Penton Media
All materials are due three days prior to the mailing date of the newsletter.
Send all materials and/or any technical specifications questions to:
Jesse West
New Media Client Services
jesse.west@penton.com
970-613-4993
913-514-7070 fax
Website
Image Dimensions:
Image size: 728 w x 90 h
Image size: 336 w x 280 h
Image size: 180 w x 150 h
E-Newsletters
Image Dimensions and Text Specs:
Image size: 468 w x 60 h
Text: 35 words
Image size: 180 w x 150 h
Text: 35 words
Text: 60 characters
Image size: 120 w x 600 h
Text: 35 words
File Types Accepted:
JPEG, GIF, animated GIF, Flash, 3rd part tags (if you have a special format you would like to use, please feel free to ask)
Note: we will repeat your ad until we receive replacement materials. It is also the advertiser's responsibility to maintain the linking url for the duration of the ad.
Max File Sizes and Looping:
728 x 90 - 38KB
468 x 60 - 50KB
336 x 280 - 38KB
180 x 150 - 38KB
120 x 600 - 50KB
Suggested Max Frames = 4
Special Flash Notes:
If you are using flash, your clickTag scripts must be set up exactly (case-sensitive) as follows:
on (release) {
// if(_level0.clickTag.substr(0,5) == "http:"){
getURL(_level0.clickTag, "_blank");
// }
}
Additionally, please submit non-rich media files (i.e., JPEG, GIF, or animated GIF) to use as backups for those users who do not have flash-enabled browsers.
For more information about setting up flash scripts, go to http://www.genelu.com/content/view/98/1
3rd Party Ad Serving:
Penton Media will accept most 3rd Party Ad tags. 3rd Party Ad tags for enewsletters must be standard IMG SRC and HREF tags only. All 3PAS must be accompanied by anti-caching documentation.
Banner positions and graphics specified may not be available for all positions in all newsletters. Please verify the allowed materials for each contracted newsletter with your sales executive.
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© 2009 Penton Media Inc.
- Current Monthly Promotion August 2009
- 2009 Interactive Media Kit
- 2009 Media Kit for printing
- 2009 Editorial Calendar
- 2009 Advertising Rates
- 2009 Mechanical Specs and Policies
- 2009 Online Ad Specs
- List Rental
- Article Reprints
- Digital Resource Center/ad Specs

- Associate Publisher
- Steven Bell
913-967-7221
steven.bell@penton.com - International Sales Manager
- Richard Woolley
+44 1295 278 407
richardwoolley@btclick.com - Classified
- Julie Dahlstrom
312-840-8436
julie.dahlstrom@penton.com
Check out our sister publications from Penton Media’s Entertainment Technology Group:
Current Issue
2009 NAB Show in Review
2009 NAB Show review: The Pick Hits, new products, technology spotlight and photos.








