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September 2008

The Inside Scoop

Steven Bell

Ad Close:
August 15
Materials Due:
August 22


Radio magazine Contacts

US Sales Director
Steven Bell
913-967-7221
steven.bell@penton.com

International Sales
Richard Woolley
+44 1295 278 407
richardwoolley@btclick.com

Classified
Julie Dahlstrom
312-840-8436
julie.dahlstrom@penton.com

Ad Production
Steven Kapp
913-967-1770
steven.kapp@penton.com


Register for a free "Exhibits Only" pass at Radio NAB

Register for Exhibits Only Pass at Radio NAB



 


Radio magazine has two critically important print issues coming up during the month of September—in time for NAB Radio.

Product Source—this is an overview of new and current products in the radio marketplace. The beauty of the Product Source is that you are GUARANTEED to be included in the editorial portion when you purchase any size ad! Your new product release will complement your ad. It's an opportunity to tell the full story about your products via an ad AND a press release. Your product will be published with a four-color photo along with all your contact information (phone,
e-mail and website address). PLUS, it's mailed like a regular issue to our industry-leading circulation. It is also distributed at NAB Radio and AES. This is a MUST issue to advertise in—it pulls 3 to 4 times more response than any issue we publish all year long!
Ads Close: August 7.

September—this is our NAB Radio Preview Issue. September will also be distributed at this year's show in Austin, Texas. It's a terrific issue and a "must read" for our subscribers. Plus, we have our FREE POLYBAG offer in September. We take 500 extra issues to NAB Radio to hand out at the show. These show copies are polybagged, so when you advertise in September, you can supply us with 500 pieces of pre-printed literature that will be stuffed in the polybag along with the September issue and handed out at NAB Radio. It gives you an opportunity to get your company's literature into the hands of NAB Radio attendees. Many people say, "I'm not exhibiting at NAB Radio," which is alright. Advertising in this September issue gives you visibility at NAB Radio without actually exhibiting! It's a win-win situation. Plus, if you are exhibiting at NAB Radio, this gives you optimum exposure for the show.
Ads Close: August 15.

NAB Radio E-Newsletter—Pre-show coverage is essential leading up to NAB Radio. Our NAB Radio Update e-newsletter goes out for four consecutive weeks prior to the show. This e-newsletter features new products to be shown at NAB Radio, session and seminars to attend and what to do while in Austin. Please inquire about the opportunities available to you via this important e-newsletter.

Sincerely,


Steven Bell
US Sales Director


Advertising Opportunities

Got a product in this month's Facility Showcase?
This month:
The Conrad Audio Control Room
Radio magazine features real-life applications of broadcast hardware and software in the Facility Focus feature. If your company has a product used in this month's feature, take advantage of the opportunity to explain its benefits! The adjacent page will include your quarter-page advertorial with a four-color photo of the product, up to 125 words of description, your phone number and Web address. We'll handle the layout for you.


September Editorial Highlights

NAB Radio Show Preview
Readers get a glimpse into the sessions and a peek at what will be shown on the exhibit floor. Are you exhibiting? Be sure to send details of your new product introductions to us.

Facility Showcase
The Conrad Audio Control Room
The Conrad Audio Control Room at the Cleveland Institute of Music is unique in radio broadcasting: it is a THX-certified control room. The facility creates 5.1 surround recordings and is used to originate live programming for WCLV-FM, InstantEncore.com and other broadcast outlets.

Trends in Technology
Processing data-reduced streams
Whether it's an online stream or even HD Radio, traditional heavy processing can cause more harm than good with perceptual audio encoding.

RF Engineering
Optimizing the Ground System
John Battison provides insight and tips on getting the most from the station's ground system.

Field Reports
The Armstrong Transmitter X-1000B and the P.I. Engineering X-Keys see real-world use.

Also:
Viewpoint
FCC Update
Tech Tips
New Products
Sign Off



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