Make sure you are "top of mind" for companies seeking to make end of year purchases
Now that NAB Radio is over, it's time to focus on "end of year" opportunities. The chief engineer at the radio station where I work on the air told me he has budget that he has to "use it or lose it" by the end of the year. So he's looking to make end of the year purchases. Make sure your company has "top of mind" visibility in Radio magazine for November for all those "end of year" purchases.
Also, it's not too late to take advantage of our FREE "Ad Effectiveness" Study that will be done in November and December. These studies will give you reader feedback as to how well your ad was perceived by them. And most importantly, did they purchase your equipment based upon seeing your ad in Radio magazine. Each study has a value of over $600 per month. So take advantage of these value added opportunities through Radio magazine.
Sincerely,
Steven Bell
US Sales Director
Pencil in more monthly sales when you advertise in the 2009 Radio Industry Calendar
 Each year, Radio magazine publishes an
industry calendar that includes dates for radio conventions, significant events in radio history and other important reminders throughout the year. Be part of this special supplement that will hang on readers’ walls and be referred to again and again in 2009. Sponsor a month to gain incredible month-long
exposure! You’ll receive an adjacent ad page, logo placement on the calendar portion of your month, and five important dates in your
company’s history throughout the calendar.
Ad Reservations Due: Oct. 3,
Materials Due: Oct. 13
Got a product in this month's Facility Showcase?
This month: WQKC-FM Louisville, KY
Radio magazine features real-life applications of broadcast hardware and software in the Facility Focus feature. If your company has a product used in this month's feature, take advantage of the opportunity to explain its benefits! The adjacent page will include your quarter-page advertorial with a four-color photo of the product, up to 125 words of description, your phone number and Web address. We'll handle the layout for you.
Insight to IBOC Supplement
With so many potential channels to hear with HD Radio, an electronic program guide makes perfect sense for listeners. We get the inside story on the progress and plans to make this a reality in our quarterly supplement.
Facility Showcase
WQKC-FM Louisville, KY
Nationally known athletes, Kentucky sports heroes and WQKC-FM radio personalities Dave Ragone and Scott Padgett deliver their sports talk show following many of the same practices as other radio stations. But when the decision was made to simulcast the radio show on WBKI-TV, the radio studio had to be upgraded. However, it still had to look and function like a radio studio. Readers will learn how this Cumulus station added cameras, lighting, flat screen monitors and more to accommodate the television show.
Trends in Technology
With so much reliance on IT and data, a reliable and thorough data storage and backup plan is essential. Kevin McNamara steps through the major issues and details ideal on ensuring that nothing is lost when it comes to storing and saving valuable data.
RF Engineering
John Battison provides a detailed look at the operation and science behind the vertical radiator.
Field Reports
The Primera Bravo SE and Rode Podcaster are put to real-world use.
Also:
Viewpoint
FCC Update
Tech Tips
New Products
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November 2008 
