Most Popular Articles
An update on streaming
Variety in bit-rates
The latest trend in streaming audio is to encode your audio at various bit-rates and allow the listener to choose either a low or high quality stream. This works well for users with smartphones who may stream your station on both a cellular network and Wi-fi. It does require a little extra bandwidth on the studio side, since you have to encode and send two streams out (low and high quality) but it does result in a better listener experience.
In addition to quality choices, think about how your listeners are going to connect to your stream. For the longest time, stations used streaming audio to draw traffic to their websites by requiring a login or by forcing an embedded player. Think twice before using that tactic. Many stations now realize that with all the choices out there, it is much better to offer the audio in whatever way the listener wants it, without making them jump through hoops. Simply put, there are millions of choices for radio programming on the Internet, so it makes good business sense to make your station an easy choice by offering it in as many formats, and on as many devices as possible. The reality is that the tools already exist to liberate your stream from your site if someone really wants it, so why not stay ahead of the game and give them what they want?
Streaming audio is a very important decision for your station, one that will have a big effect on your operation. It is worthwhile to spend some time researching the companies out there, and more importantly, testing the technology. More and more listeners are seeking their favorite radio stations on the Internet. Are you going to make it easy for them to listen? If you don't, there's a good chance your competition will.
Tarr is director of engineering, Entercom Milwaukee.
Barnabas Road Media
Stream the World
+41 78 855 7117
Acceptable Use Policy blog comments powered by Disqus
[an error occurred while processing this directive]
Today in Radio History
The history of radio broadcasting extends beyond the work of a few famous inventors.
Read each issue online in our Digital Edition Format in your Web browser.
EAS Information More on EAS
The feed provides feeds for all US states and territories.
Need a calendar for your computer desktop? Use one of ours.
Information from manufacturers and associations about industry news, products, technology and business announcements.
Minneapolis Public Schools upgrades their aging equipment with new Audio over IP technology
Browse Back Issues[an error occurred while processing this directive]
Also in the August Issue
- Trends in Technology: Work Smarter not Harder
- FCC Tees Up Some Late-Summer Business
- What’s “Next” for Radio?
- Field Report: JBL LSR308
- Tech Tips: How To Be in Two Places at Once