More effective podcasting

        Radio on FacebookJoin us on Facebook

Podcasts are easy to create, especially for radio stations. They provide an additional means to offer something unique to your listeners. Because they are so easy to create, many listeners may create their own podcasts. Don't let the opportunity slip by. Find a topic and have your air staff get busy.

There are many online tutorials on how to create and submit a podcast, but there are a few key points that will help promote and distribute your podcast. The best part is that there is no charge to submit the feed to any of the podcast directories.

Station podcasts will naturally be posted to the station's website. Unfortunately, that's where many stations stop. Practically speaking, station listeners may not be the same as podcast listeners, so don't limit the distribution tools to just one place.

Making a podcast available through an aggregator will not only help listeners find your podcast, but will also make it easier for them to download it. First, create an XML document for the feed aggregator to use to determine the title, artist, and many other variables for the audio files. This XML file should be stored in the same directory as the audio files on the server.

Then promote the feed using an aggregator, such as Feedburner or Feedzilla. Enter the URL of the XML file as requested by the aggregator. The URL should look something like There are usually several options within the aggregation site, such as e-mailing the podcast to someone else and promoting the feed.

Now that the podcast has been produced, it can be submitted to Itunes and other podcast directories. Don't forget to add a link on the station website to the feeds on the aggregator and on the podcast directory.

These simple steps will help listeners — existing and new — find your podcasts and easily access them.

Acceptable Use Policy
blog comments powered by Disqus

[an error occurred while processing this directive]

Today in Radio History

Milestones From Radio's Past

The history of radio broadcasting extends beyond the work of a few famous inventors.

EAS Information More on EAS

NWS XML/Atom Feed for CAP Messages

The feed provides feeds for all US states and territories.

Wallpaper Calendar

Radio 2014 Calendar Wallpaper

Need a calendar for your computer desktop? Use one of ours.

The Wire

A virtual press conference

Information from manufacturers and associations about industry news, products, technology and business announcements.

Join Us Facebook Twitter YouTube LinkedIn
Radio magazine cover

Current Issue

National Public Radio

Building For The Future

Browse Back Issues

[an error occurred while processing this directive]