Denver - Sep 5, 2007 - Liquid Compass is one of the first providers to offer a custom media player within the radio industry that utilizes Microsoft Silverlight technology to broadcast a live stream, while also using the cross-browser capabilities of Silverlight to rotate synchronized in-stream and banner advertisement content across multiple browsers and platforms. The new technology will begin integration into Liquid Compass clients' media players in September 2007.

In addition to reaching a broader audience, the media player will enable radio stations to be more listener-friendly and interactive, utilizing their existing Microsoft Windows Media-based streaming media platform and, at the same time, appealing to Mac users and others who prefer Firefox and Safari browsers. This encourages listeners to remain on a station's website or stream for longer periods of time.