NAB Show - Las Vegas, NV – April 12, 2010 – Jetcast, a provider of monetization solutions for Internet radio and television broadcasters and Lenco Mobile, a mobile phone and Internet solutions provider, announced they have joined forces to launch RadioLoyalty, a listener-loyalty program created to reward Internet radio audiences for using their favorite stations' Internet broadcasts.

The program is designed to increase the usage of a station's Internet broadcast. Once a listener registers with RadioLoyalty, the listener automatically earns points for various activities including listening to, or watching, a participating station's Internet broadcast, using any of the apps inside the previously announced UniversalPlayer's App Store, sharing via social media communities like Twitter and Facebook, performing searches and referring friends to the station, among other things. Loyalty Points can be redeemed for goods and services inside the RadioLoyalty store.

AdMax Media, a wholly owned subsidiary of Lenco Mobile has developed the technical infrastructure for the UniversalPlayer and RadioLoyalty platforms.