Most Popular Articles
Field Report: StreamGuys and AdsWizz
Most of us in broadcast radio feel a connection to the medium that is beyond simple explanation. I'd argue that this is emphatically true for those of us serving in the public media space, where the diversity of programming and community-minded radio creates a special bond with our audiences.
Terrestrial, over-the-air transmission remains an important delivery vehicle for public and commercial broadcasters. The cautionary tales of radio's demise in the face of digital media are exaggerated: A recent audio report from the Pew Research Center confirms that most Americans own at least one AM/FM radio, and that terrestrial listening remains an influence.
That same report, however, also notes that radio's growth and momentum almost exclusively depends on digital streaming.
It should be no surprise to anyone Internet-based media is more than a fad, and radio stations that embrace streaming media are essentially stating that they refuse to be left behind. Consumers around the world have assimilated more technology into their daily lives, and in the process the ratio of terrestrial versus online listeners has inevitably shifted. And it's certain that this shift will continue.
At the same time, radio of the 20th century provided us with certain time-tested techniques and quality standards that should not be ignored. I believe it's important that new technologies, techniques and delivery platforms serve as an addition rather than a replacement. In this way, online streaming becomes another avenue to deliver content without sacrificing the processes and quality that made the content valuable in the first place.
The ability to deliver broadcasts worldwide is certainly an important advantage. All Classical Portland, which this year celebrates its 30th anniversary as one of the few remaining pure-format classical radio stations, has had a streaming presence since the turn of the century.
My mission upon joining the station in 2011 was to evolve our streaming platform, which remained unchanged for ten-plus years, to a higher service tier. We switched to a new content delivery network (CDN), StreamGuys, to help us increase streaming listenership, and now offer eight continuous streams offering two levels of audio quality.
|Performance at a glance|
■ Deliver personalized ads to listeners
■ View real-time and historical trends
■ Track listening habits
■ Reports can monitor campaigns
■ Various ad formats
- continued on page 2
Acceptable Use Policy blog comments powered by Disqus
[an error occurred while processing this directive]
Today in Radio History
The history of radio broadcasting extends beyond the work of a few famous inventors.
Read each issue online in our Digital Edition Format in your Web browser.
EAS Information More on EAS
The feed provides feeds for all US states and territories.
Need a calendar for your computer desktop? Use one of ours.
Information from manufacturers and associations about industry news, products, technology and business announcements.
Browse Back Issues[an error occurred while processing this directive]
Also in the December Issue
- Local Radio Spotlight: Koser Radio Group
- Trends in Technology: Streaming Audio Update
- Contest Rules Rewrite and EAS Issues
- Embedded Computing, With a Side of Pi
- Field Report: TASCAM US-366