Field Report: AdsWizz Audio Advertiser and Liquid Compass

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Where it gets really cool is that I can target any individual ad to a user based on his geographic location, operating system, mobile status, etc. For example, we ran a campaign for a mobile phone company with three ads. One ad was talking about Android devices and upgrading to the latest device. Another ad was talking about the latest iPhone that just came out and the third ad was just a general message. We were able to target the Android spot to only those listeners on an Android devices and the same for the iPhone message to iPhone listeners. We ran the general ad for everyone else.

Support and documentation

I've never seen any training documentation for AdsWizz, but I've also never asked for it since the system was intuitive for me. Support is offered through the Liquid Compass support team, who works directly with AdsWizz when necessary. I've never had any problems with support. Response is always same day and any issues are always resolved in a timely manner.

There are only a few things that I would change about AdsWizz, and none of them are a deal breaker by any means.

The biggest frustration for me is that there is no way to actually delete an advertiser, campaign or ad. They can only be deactivated. Over time, this tends to clutter up my interface with ad information that is no longer needed. There is an option to hide everything that is not currently active, so I use this all the time. I'm told that the option to delete items is currently in development.

AdsWizz has a feature that allows things to be duplicated and/or moved. Duplicating a campaign will also duplicate all ads inside it. Duplicating an ad makes a copy inside its current campaign. I use this all the time to create a starting point for new campaigns that will utilize some aspect of the duplicated campaign. The downside here is that when I want to move a duplicated ad out of a campaign and into a new campaign, I have to sort through every campaign for every advertiser, which is really annoying. It would be much nicer to only show the campaigns for the current advertiser, as there will never be reason to move an ad between advertisers.

The only other feature that I would like to see (and I have not seen this in any other provider either, so it's not really an AdsWizz gripe) would be the ability to email missing copy reports. Currently, we have no way of knowing when a campaign is about to expire or when the ads inside of that campaign are about to expire. It's a common problem to go a few weeks and suddenly find out that an advertiser has not been playing because his ad expired and we had no idea. We use some rudimentary methods internally to track this, but an automated report would be ideal.

◊ 408-674-4355
Liquid Compass
◊ 303-839-9400

Aside from the few minor complaints - again, nothing that's a deal breaker - AdsWizz is an exceptional product. I have ultimate control over everything in my system right down to the hour of the day for a single ad inside of a campaign. I'm inside the system everyday managing our streaming inventory, and everything is very easy to use, minus the initial learning curve.

This is certainly one of the best ad replacement products on the market today. I have either used or seen very in-depth demos for all the major products out there, and AdsWizz is at the top of the list in my book.

McGinnis is project manager and webmaster for Leighton Interactive, St. Cloud, MN.

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